how to by bcg

BCG revamped its #HowToByBCG campaign in June 2019, and I joined the How To project team in the Spring. Aside from managing and scheduling all the social content across our platforms, I worked with the User Experience team to update our previous How To style so that it matched the new site’s branding while still properly displaying the content we wanted to highlight. I also personally created corresponding Instagram Story templates that both kept the elevated branding requirements (like the header and logo) and allowed us to use platform-based text and features for a more organic feel.