winning the ‘20s

In the Spring of 2019, I was asked to help with the social launch of BCG’s Winning the ‘20s campaign. Under the guidance of my manager, I took our new general design card and adjusted it so that it would work with the campaign-specific imagery, playing around with gradient strengths and angles to find the best balance between readable text and visible imagery. As previously mentioned, I also created a guideline PDF to instruct social media marketers in other parts of the world on how to utilize this template while still adhering to proper branding rules.