bcg at davos

BCG’s involvement with Davos in 2019 kicked off my second co-op with them, and very much kickstarted my campaign-centric work at the company. While I had experience using their general social media templates during my previous co-op, this was my first time getting to help design a card that was personalized for an event. My manager and I looked at how we could apply previous card styles to the mountain imagery from the event site, while still ensuring that the focus was on the insightful content. We found a balance that worked, and, with the help of the Visual Services team, experimented with multiple layouts that would later inform our design of cards for DigitalBCG content.